To attract additional targeted traffic to your website, potential customers and buyers, which means, to get additional profit. According to HubSpot statistics, about 80% of all purchases on the Internet begin with a request in search engines, while no more than 30% of users reach the second page in the search results, and then less than 20% of daredevils reach the second page. Therefore, the main goal of search engine optimization is to find a site in the top 10 of search engines for your queries and even better in the top 3.